How to Algorithm-proof Your Biz

Let's talk about the Instagram algorithm...

As you know, my driving ‘why’ is to help businesses through COMMUNITY + CONNECTION.  The best thing about those two things?

💣 They will help you future-proof your business against the algorithms. 

ALGORITHM? (heard of it but not sure what it is?)

There are two things to know about Instagram. 

1. There’s a powerful algorithm that controls it

2. You have the power to impact it, in your favour

The ALGORITHM is this thing that seems to pivot on a dime and all of a sudden you see your likes dwindle, your comments disappear + you wonder if people are even seeing your content. 

Truth is, that’s real.

That’s happening.

So here’s what you can do to affect the algorithm in your favour! Yeah boo, I got you.

GET SOMEONE TO LOOK AT YOUR POST AS LONG AS POSSIBLE
You want your picture to pop AND your caption to land, CAPTURE + entertain.

To help you do this try these things:

✖️Use props // Get people’s eyes stopping to soak up all the details in the image. Having things to look at adds depth to your image and also grabs people’s attention. Remember, humans are curious beings so peak their curiosity! See example here.

✖️Write thoughtful captions // Don’t just throw up a post with just an emoji caption (unless the photo is THAT good!). Take the time to write something emotive, honest + that lets people in to know more about you.

Hope that helps friend. Give those things a go and show that algorithm you mean business!

See you next week with Part 2 of future proofing your biz against the algorithm. 

xZoë