Hi, I’m Zoë.

Creative director. Strategist. Storyteller. Curious human. Professional overthinker.

I’ve spent the last two decades helping brands figure out what makes them them, and then turning that into ideas, stories and experiences people actually want to be part of.

My work sits at the intersection of strategy and creativity. I love the big-picture thinking, but I’m equally obsessed with the details: the visual identity, the image, the words, the colours, the styling, the feeling.

I’m endlessly inspired by design, photography, fashion, travel, culture and people and I bring all of that into how I think about brands.

I’ve worked with global names including Apple, Lululemon Athletca and Destination British Columbia, across brand strategy, social, campaigns, content, community and experiences. I’ve led global audiences, built digital communities from scratch, delivered keynotes and spent a very satisfying number of years making ideas come to life.

But what really drives me is making brands feel human, distinctive and alive.

Because in a world where everyone is trying to be louder, I’m much more interested in creating something people actually want to look at, think about, talk about and remember.

And then there’s Seekerloverdreamer…

I created Seekerloverdreamer in 2013, and over time I’ve realised it’s less a business name and more a philosophy for how I want to move through the world.

Seeker: stay curious
Lover: stay connected
Dreamer: believe in possibility

It’s the energy I bring to my work, too: curious, creative, thoughtful and a little unconventional.

I’m here to make brands matter, and make them beautiful while I’m at it.

RANDOM NUGGETS

• Being barefoot is my greatest joy

• I was a child actor and my first TV pilot was fimed at NASA’s Johnson Space Center in Texas, ya’ll

• The ring on my right hand? My mom bought it for my Nana with her first paycheck at 16.

If you’re bursting at the seams to create a game-changing global brand, hit me up here and say “I’m ready!”