What The Heck Should I Post?!!

You’ve got your coffee and emptied your inbox.  You’ve walked the dog and filled, then emptied, your cart. You tap your fingers aimlessly. You close your eyes but when you open them it’s still just staring back at you. Blink. Blink. Blink. Waiting. Blink. Blink. Blink. The curser flashes on the empty page as though it’s mocking you.  


Some days creativity flows like butter melting through hot kernels - easy and flowing. Sadly, you don’t often get buttered popcorn everyday. So when the blank page has you stumped - pull out these secret weapons to get the butter melting.

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What If I Asked You These Two Questions?

Have you ever found someone who sets you on fire? Someone who motivates you to play a bigger and *gulp* scarier game? Someone who lights a fire under your inner entrepreneurial butt to get-the-darn-work-done?

Right now that person for me is Seth Godin, and here's a taste:
 

“It’s possible that you no longer need to get better at your craft. That your craft is just fine. It’s possible that you need to be braver instead.” 


That one word -braver.

It made me ask 2 questions.

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When Someone Google's Your Name, Do You Know the #1 Thing That Comes Up?

👉🏼 You started an account but haven't looked at it in years.
👉🏼 The last job you listed is when you worked at Lululemon, like 10 years ago.
👉🏼 Oh wow that's your photo? You haven't had brown hair in years!

Did you know your Linkedin account is the VERY FIRST THING that comes up in a Google search of your name? (Try it - I’ll wait.)


So, how's that first impression working for you? If you saw your profile would you be wow'd + woo'd to find out more, or pass on by?

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Taking The Leap

Leaving corporate life to start my own business wasn't a light choice made over coffee with friends. It was a full body, visceral choice. My brain was terrified - but my heart knew. I wasn't sure how it would work. I constantly questioned my worth (and maybe still have those moments) -- but I knew one thing: LEAP.

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Let's Talk Secret Weapons: Pinterest 

Everyone’s talking about it. Again. Pinterest! It was so 2012. And in 2019 it turns out it never left!  So what’s the big deal? Let’s unpack it.  

 You fall in one of these two Pinterest camps:

  1. Obsessed, or

  1. Still wondering what it’s worth beyond pinning wedding dresses and cute Kelpies (even though you’re neither getting married nor a dog-mom - yet)

 No matter which camp you’re in - this issue’s for you!

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How to Algorithm-proof Your Biz

ALGORITHM? (heard of it but not sure what it is?)

There are two things to know about Instagram. 

  1. There’s a powerful algorithm that controls it

  2. You have the power to impact it, in your favour

The ALGORITHM is this thing that seems to pivot on a dime and all of a sudden you see your likes dwindle, your comments disappear + you wonder if people are even seeing your content. 

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